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Links to Like – September 2014


By NetWork Kansas | September 19, 2014 --- There are so many things going on in the world of entrepreneurship that it’s impossible for us to share it all with you on our blog or in our news articles. Here are a few things we’re enjoying on the web this month.

How to Start a Farmers’ Market


By Jamie Hofling | September 18, 2014 --- We’ve discussed how the community benefits from a local farmers’ market and showcased several Kansas markets. If you’ve been persuaded and want to consider one in your area this blog shares a brief summary of preliminary steps and resources available to help guide you through the conceptual stage.

IASourceLink: Why You Should Know About Fair Use


By Valyn Reinig | September 04, 2014 --- Small business owners have a lot on their plates. Between meetings, scheduling, budgets, traveling and working all week, checking to make sure there are no copyright restrictions on the images used in promotional materials, might not be on their radar. It’s just as important though, and here’s why. Copyright laws can be confusing, but they’re put in place to protect the rights of the creator. What gets tricky is that the line between the creator’s rights and public’s interest can be pretty grey. Understanding the basics of copyright laws and Fair Use can help you stay in the clear and avoid getting heavily fined for using someone else’s work.

When E-mail Isn’t Enough


By Anne Dewvall | September 03, 2014 --- In today’s world, it’s important to be fluent in virtual communication. From e-mail to instant messages, social media to webinars, there are dozens of ways to stay in touch with coworkers and clients across the globe. But there are times when a face-to-face interaction isn’t just a bonus; it’s necessary.

AKSourceLink: Tips for a Great Exhibit Booth Using the Five Senses


By Lisa Wedin | August 25, 2014 --- If you are selling or promoting your product at booths in craft fairs, art shows, or other venues it is important to have a compelling display. Look on Pinterest, Flickr or other photo sharing services and you will find hundreds of photos of fabulous booths to inspire you. There a variety of ways to improve your booth. As you plan for your booth you want to keep in mind the five senses.

Director's Dialogue: The 3 E's Hold True


By Erik Pedersen | August 20, 2014 --- Our philosophy is that each entrepreneur was at a different stage in their business lifecycle, and depending on what stage they are at, they could need 1, 2 or all 3 of what we called "the 3 E’s" - expertise, education, and economic resources.

Loudoun SourceLink: 7 Books to Take to the Pool


By Lois Kirkpatrick | August 19, 2014 --- Technically, summer lasts until September 21, so you still have time to get some summer reading done. A simple idea from one of these experts could propel your business to the next level.

Myth-Busting Fears About Exporting


By Kate Hodel | Aug 18, 2014 --- Entering international markets has historically been a smart way for small business to increase their size and market share. Nearly 96 percent of the world’s population and more than 70 percent of the world’s purchasing power are found outside of the United States, according to the U.S. Department of Commerce. And yet, only about 1 percent of American companies currently export products and services abroad. Of those, 58 percent export to only one country.

Featured Farmers’ Markets in E-Communities


By Jamie Hofling | August 15, 2014 --- My last blog entry (Farmers’ Markets For All) talked about the importance of a farmers’ market to a community. This month I asked some of our E-Communities to describe their market and how it became a success.

IASourceLink: How 40% of Today’s Businesses Are Generating Leads Inexpensively


By Matthew Cassady | August 14, 2014 --- A few years back, if someone mentioned the word BLOG, the first thing which came to mind was an online journal; a format for documenting thoughts and expressing ideas to later share with the world.