Your business website is the hub for all your digital marketing. It’s the place where people will come for first impressions and to find their next step with your business. For many business owners, building a website is a challenge — and it feels overwhelming and they often struggle to make decisions on technology, hiring designers (or if they want to DIY), content, and search engine optimization. This IN-PERSON overview class will teach you:
• The basics of websites, domains, search engines, and more.
• How to determine if you want to “Do it Yourself” or hire someone.
• How consumers use your website and considerations for making it easier to buy from your business.
Faculty: Kim Beer. Kim is a national speaker and advocate for entrepreneurship and small business marketing. She has been an entrepreneur for over 25 years, soon to celebrate her 20th year as president of the small business marketing firm Midnight Productions, Inc. Kim’s mission is to inspire and educate entrepreneurs to create results-oriented marketing tactics that will carry their business to the next level. Her seminars on marketing are honest, enlightening and packed with great action steps and technical instruction. Kim is a Certified Authorized Local Expert and Platinum Solution Provider with the online marketing software company Constant Contact.