During this seven-week cohort, aspiring entrepreneurs gain essential business skills,
insights, tools, resources, and peer networks vital for launching and expanding successful
businesses. At the end of the experience you will have a complete business plan.

Classes are held on Thursday nights from 6:00pm-9:00pm at JCCC. Dinner is included.

Business Strategy
This immersive 7-week course is designed to provide information, tips, exercises and tools to help you think about your business idea. At the end of Launch Lab you will have a complete
business plan.

You’ll work to:

Explore how your business concept
aligns with your personal vision.
Assess and align your business concept
with real market opportunities.
Identify your target market and uncover
your competitive advantage.
Define the distinctive features and
benefits of your product or service.
Develop realistic financial goals for your
business.
Establish your company’s brand and
marketing strategy.
Master business operations and
cultivate an organizational culture.
Outline the path to profitability.
Explore potential funding sources for
your business.
Prepare for the launch of your business.