You can increase sales by knowing how to attract the customers you want the most. In this workshop, Alexander Nouveau from nouveaustartups.com will teach you:

– How to find your best customers who pay, stay, and refer others like themselves (and stop serving the customers who want everything but expect to pay nothing)

– A case study of American Express and how they have fewer customers than Visa/Mastercard, but their customers are worth 20X more

– How to structure your business in a way where you attract your best customers and repel the folks you really don’t want to work with

– How to stand out from the competition by creating an offer so good that customers would feel silly saying no to it.

Faculty: Alexander Nouveau. Alexander is the founder of a real estate lead generation company, an executive resume service, and recently www.NouveauStartups.com – which is a company that helps business owners rapidly scale their businesses.