If you are new to Digital Marketing this fast-paced introductory workshop will help you get started to promote your business on the Internet.
Topics:
- Basic Digital Marketing concepts
- How to develop your Digital Marketing plan
- Important Digital Marketing techniques, their pros & cons, and when to use them.
Including:
- Social Media
- Google & Facebook Ads
- Content Marketing
- Search Engine Optimization (SEO)
- Blogging
- Video Marketing
- Conversion Rate Optimization (CRO)
- Email & Text Message Marketing
- Remarketing
- Local Marketing
- Data Analytics
Attendee Takeaways:
- Understand the basic concepts of Digital Marketing
- How to get started with Digital Marketing
- Become familiar with a broad range of Digital Marketing techniques –
- One action item you can do this afternoon to improve your business
Presenter’s Bio: Dick Slackman is a Score Mentor & Subject Matter Expert focused on helping small and medium sized businesses with their web site design and digital marketing, including social media. He was also a small business owner of a local web design and internet marketing company, has taught web design at SIU Edwardsville, and worked for several Fortune 500 companies. He holds 4 patents in the areas of Search Engine algorithms and Records Management. He is excited to help you succeed.
Registration Information:
- Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
- You do not need a Zoom account to participate.
- Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12PM and concludes by 1PM.
SCORE strives to host inclusive, accessible events that enable all individuals, including individuals with disabilities, to engage fully. To request an accommodation or for inquiries about accessibility, please contact: Score St Louis Chapter Admin, [email protected], 866 726-7340.
