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e2 In-Depth: Rural Retailing and Area Spending Capture

By: Don Macke, e2 Entrepreneurial Ecosystems

Retail paper cover photo

In the United States, we are firmly rooted in a consumer-based economy. Every day we make money and then spend it, meeting our material needs and wants. Our spending is wide-ranging, from basic housing and food to that great new car or trip to the Caribbean in the dead of winter when northern skies are dark. How we meet our needs and wants is constantly changing along with our evolving desires. But rural retail remains an important development focus and opportunity for most rural communities.

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NetWork Kansas is the home for e2 Entrepreneurial Ecosystems, which is led by Don Macke, who has more than 40 years of community economic development and policy experience. The partnership between NetWork Kansas and e2 Entrepreneurial Ecosystems provides a platform to offer learning institutes, a consulting network, analytics support and mentoring to benefit the entrepreneurs, small businesses, resource partners and communities in Kansas as well as nationally.