By: NetWork Kansas
Chad Bullock completed Destination BootCamp® in in Longmont, CO in April 2018. Below he talks about the impact that this program has had on the growth of his business, Premier Farm and Home.
Q: Describe your business and how it's grown since participating in Destination BootCamp®.
A: Premier Farm and Home is the only place in the Midwest where you can choose your grass seed out of a field instead of off a shelf. We plant our turf grass varieties in plots so you can experience them before you buy. At Premier, we’ll earn your trust one lawn challenge at a time. We strive to provide you with the best information and products for your lawn. We believe that with each challenge you overcome, and each successful seeding you complete, you will gain confidence and find no one can take care of your lawn as good as you can!
We had an opportunity. This summer was really dry and hot and a lot of folks lost their lawn. Our original plan was to work on the above statement, expand the plots, fix our website, and make a move next spring. Instead, we moved up our time frame and introduced the above statement into our marketing right away. It paid off.
From August 20th to October 18th of 2018, year over year numbers, we had a 26.7% increase in sales and a 13% increase in customer receipts. We added one additional customer every hour we were open during that time.
Q: What were your key takeaways from participating?
A: Big takeaways were developing the unique positioning statement seen above, identifying what makes our business worth coming to see, and then using that to create a story that positions you as a totally unique business. People will travel to see you if you are different enough and if you can transform into a destination business. To be a destination business you need to do two of three things well: You need a monument to draw people in, signature product line, and/or a micro niche domination.
Q: What are your plans to grow your business in the future?
A: We are going to continue to expand our grass plots. We added five more this year, and will add three more next year. We also want to work on developing a signature seed and fertilizer line that you can only buy from us. We are working on bagging and design this winter to have available by next Spring/Fall. We believe that once we have these built, we can share our story and expand our pull. We will also consider a slight name change to include lawn, and see if we can convert a back room into more retail space. I used to think the only way to grow was to try to expand locations. This was unappealing because of the expense and personnel required to duplicate it. After attending Jon Schallert’s class, I have confidence we can draw more customers in from distance, and we have a plan to capitalize on their visits.
Q: How do you think the entrepreneurial mindset will help you to move forward?
A: As a business owner, I want to continue to learn each day, and push myself and my business to be the best it can be. I feel that by setting goals for myself and my business I will be able to continue to grow not only personally but also entrepreneurially.
Check out the Premier Farm and Home website here.