By: NetWork Kansas
Bridget Stanton competed in both the 2016-2017 and 2017-2018 YEC Series in Riley County. She placed first in her local event for two years in a row. In April 2017, she won third place at the YEC State Championship. In April 2018, she won second place at the KEC State Championship.
Since graduating high school in the Spring of 2018, Bridget is now attending college and has continued to operate and grow her business in this new phase of life. Bridget has been featured in a past YEC student success story as she grew through the YEC Series. You can view that story here as well. Below she talks about how this program has continued to influence her as an entrepreneur.
Q: Describe your business and how it's grown since participating in the YEC Series.
A: "I started my business, Bridge Digital Marketing, after taking several digital marketing and design courses. I offer social media management, web design, and promotional graphics. My services are personal and tailored to the small business owner for a fraction of the cost of large marketing agencies, setting my business apart from competitors. I started by focusing on equine and ag business owners, since I have a strong agricultural background. After participating in YEC, however, my business grew to include a couple of non-profit organizations. Through much training and learning, I expanded my expertise to include non-profit digital marketing. I continued my learning in the constantly changing field of digital marketing. Following the amazing experience of my first year in YEC, I finished training to become a certified Hootsuite Professional (certification for social media software). I jumped at the opportunity to participate in YEC again my final year of high school. After this last year, I branched into digital marketing for real estate and even a communications company. Since participating in YEC, my business grew into something I never imagined!"
Q: What were your key takeaways from participating?
A: "I learned so much from my YEC experience! One thing that struck me was planning. Planning is extremely important. You need to know where you want your business to end up and how you're going to get there. Equally important, get out and about to network with fellow entrepreneurs and potential clients! For example, I gained a client at a YEC event and through them met more clients. Another point my local YEC judges stressed is target market. Know your target market, but be flexible when a new market opens up."
Q: What are your plans to grow your business in the future?
A: "In the future, I plan to share my business in many places and gain new clients. I enjoyed doing more with web design this past year, and plan to grow more in that field. Future goals include expanding my knowledge and skills. I'm always looking to learn new techniques to offer my clients the highest quality service possible. As time goes on, I'd love to venture into new markets as they present themselves."
You can view the Bridge Digital Marketing Facebook page here.
To learn more about bringing the YEC Series to your community, contact your NetWork Kansas Regional Manager.