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Referral Center Success Spotlight: HMC Performance Coatings and Economic Gardening

By: NetWork Kansas

Economic Gardening is an entrepreneurial approach to economic development that seeks to grow the local economy from within.  Its premise is that local entrepreneurs create the companies that bring new wealth and economic growth to a region in the form of jobs, increased revenues, and a vibrant local business sector. 

Economic Gardening leverages sophisticated corporate databases, geographic information systems, and digital marketing tools to help Kansas Companies better compete online. Manufacturers, service providers, and retailers that have a web presence and do business regionally or even nationally should consider Economic Gardening. The NetWork Kansas referral center has a national strategic research team leader on staff who can guide you through the entire process.
Recent feedback from a client shows the power of this program:
HMC Performance Coatings
"Economic Gardening will provide some organization to your marketing strategy because it really looks at multi-facet and not just providing you with a list and sending you on your way," said Amie Bristol, CEO of HMC Performance Coatings. "It is really making you look deeper at your own industry. It is thoughtful in how do you get connected with the right customer, the best customer that fits your business. Also, if you have additional questions the EG experts are readily eager to assist you! If you get stuck along the way, I feel like I am absolutely welcome to contact any one of these experts and get me back on track, so I think that is one of the best benefits!"   

For more information about Economic Gardening, please access the program brochure or call (877) 521-8600 and ask for John.