By Kate Hodel | Aug 18, 2014
Entering international markets has historically been a smart way for small business to increase their size and market share. Nearly 96 percent of the world’s population and more than 70 percent of the world’s purchasing power are found outside of the United States, according to the U.S. Department of Commerce. And yet, only about 1 percent of American companies currently export products and services abroad. Of those, 58 percent export to only one country.