• Introducing: Board Certified Programs

    By Erik Pedersen | July 23, 2014 --- Have you ever had an idea and after kicking it around for a few days thought to yourself, "You know, this has the chance to be great... if I can just figure out how to tell others about it in a way that makes sense?" That's where I'm at with a new E-Community opportunity that our NetWork Kansas Board approved in June.
    Full story
  • KCSourcelink: Steps to Launch - 4 Legal Tasks Every Startup Should Tackle

    By Kate Hodel | Jul 21, 2014 --- Starting a business is one of the most exciting things you’ll ever do. But it’s also really scary. However, the way you manage risk early on prevents you from spending your time (and money) putting out future fires.
    Full story
  • Farmers’ Markets For All

    By Jamie Hofling | July 18, 2014 --- The air fills with the smell of smoking sausage and scones. People stroll amidst fresh flowers, vine-ripened tomatoes, and aged cheeses, chatting with farmers and artisans.
    Full story
  • Entrepreneurs: Don't Attempt This DIY

    By Anne Dewvall | July 16, 2014 --- Unless you are a graphic designer by trade, you should think twice before putting the look of your business in your own hands. You may have fantastic taste or a fervor for Photoshop, but your business is too important to DIY graphic design.
    Full story
  • Spinning Plates

    By Kate Hodel | July 10, 2014 --- Entrepreneurs, small business owners, support organization leaders, we have something in common: We are all plate spinners.
    Full story
  • Director’s Dialogue: Letter to Tech Entrepreneurs in Kansas

    By Corey Mohn | June 9, 2014 --- Dear Kansas Tech Entrepreneur: In my role as Director of Statewide Programs for NetWork Kansas, I have the privilege of interacting with amazing entrepreneurs like you across Kansas and specifically in the Kansas City metro area. An energized (caffeinated?) subset of folks like you are tech entrepreneurs who are harnessing the power of the Internet to deliver disruptive products and services that benefit consumers and other businesses. I don't have to tell you this: activity around tech has significantly ramped up in the Kansas City area over the past few years, aided by big developments like the creation of a TechStars program at Sprint Accelerator, the Cisco Smart Cities initiative at Think Big Partners, and of course the rollout of ultra-high speed Google Fiber.
    Full story

Upcoming Events

Consumer Behavior: Analyzing the Decision Making Process

Presented by Dotty Harpool

Do you ever wonder why consumers buy the brands and products that they do?  Consumers all follow a specific decision making process when they buy products.  By understanding how consumers think, you can be ready to introduce your product into the buying process.  Topics will include:
  • Stages of the consumer decision making process
  • How friends, family, and media affect the decisons consumers make
  • How consumers process information and use information to make decisions
  • What really motivates consumers to make a purchase?

Top Topics

Follow Us