Presented by Dotty Harpool
Do you ever wonder why consumers buy the brands and products that they do? Consumers all follow a specific decision making process when they buy products. By understanding how consumers think, you can be ready to introduce your product into the buying process. Topics will include:
- Stages of the consumer decision making process
- How friends, family, and media affect the decisons consumers make
- How consumers process information and use information to make decisions
- What really motivates consumers to make a purchase?